Recently we offered three versions of the same explainer: conversational text, an audio podcast, and an animated video. This was a key part, but not the end result, of our research on best practices in FAQs for journalists. In creating these different approaches to the same information, our team also researched and developed FAQ: A Journalist’s Guide To Making One That Doesn’t Suck, which you can read below. In it, you’ll find a brief history of the FAQ, our advice for making an effective one, and examples that show what works. Please feel free to link to it, share it, or embed it on your own site.
If you have an Issuu account, you can download a copy directly from them. However, we’ve been having trouble printing from that copy, so you can also download a copy from us here and feel free to print it for your own use.
And of course, let us know in the comments or on Twitter what you think.